In her recent book, White Utopias: The Religious Exoticism of Transformational Festivals, Amanda Lucia shares nearly a decade of research among the “spiritual but not religious” (SBNR). She focuses on transformational festivals – like Bhakti Fest, Lightning in a Bottle, Wanderlust, and Burning Man, and identifies the practice of yoga as an institution for crafting and disseminating SBNR values. This talk examines the ascetical and mystical practices of yogis, and argues that they are driven by a desire for identity-making, spiritual experience, and a challenge to western hegemony – none of which can be dissociated from their whiteness.