Andrea Jain explores the connections between global spirituality and neoliberal capitalism. She analyses entrepreneurial yoga gurus; apparel corporations that market consumer goods as a purchased commitment to social justice; and therapeutic applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke the person. Many of these may acknowledge and subvert capitalism’s problems; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for “conscious capitalism,” commodification serves as a strategy through which subversion itself is contained.